Gabriela Guazzo

Marketing Manager, Latin America

Hewlett Packard Enterprise

Gabriella Guazzo is the Marketing Manager for Hewlett Packard Enterprise in Latin America. She held the same role at HP, prior to the company’s separation into two companies –Hewlett Packard Enterprise and HP Inc. Gabriella join Hewlett Packard in 1991 as a services consultant in HP Venezuela, being mainly responsible to sell and implement solutions to customers throughout Latin America.

Gabriella has nearly 15 years of experience in marketing, communications and business management, with a demonstrated history of working in the information technology and services industry. Strong marketing professional skilled in Marketing Management, Product and Services Lifecycle Management, and People Management, Gabriella leads today a multi-culture team of marketing professionals that build pipeline and contribute to meaningful revenue for solutions and products in Latin America.

Gabriella has a bachelor’s degree in computer science from Universidad Central de Venezuela and a master’s degree in Business Administration from the University of Miami.

She is based in Miami, Florida and speaks fluent English, Spanish, Portuguese and Italian.

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Marcelo Castro

Founder and CEO

Market Logic, Inc

As founder of MarketLogic, Marcelo brings over 20 years of international marketing experience at both strategic and tactical levels. Since venturing on his own, he has successfully created, developed and implemented partner marketing, digital and demand generation campaigns for a wide array of clients in the technology sector such as HPE, Adobe, Microsoft, VMware, Intel and Schneider Electric.

As president of MarketLogic, he is currently responsible for overseeing strategy and ongoing business development initiatives. Marcelo is also charged with creating a customer-oriented culture based on developing long-term relationships with new and existing stakeholders.

Prior to creating MarketLogic, he created XL Worldwide a logistics company specializing in courier services ranging from person to person delivery to the timely distribution of marketing materials throughout the Americas.

Marcelo Castro earned his MBA Degree from the University of Florida and is currently completing his Doctorate in Business Administration (DBA) from the University of Manchester (UK).

He resides in Pembrokes Pines, Florida with his wife and three children.

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Natalia Estrada

Channel Marketing Manager Enterprise Group

Latin America and the Caribbean

Hewlett Packard Enterprise

With a career spanning over 10 years of experience in marketing, including product, segment and partner marketing, Natalia has held various strategic Latin America positions in marketing for several IT industry company leaders, with great experience in leading and manage teams of more than 10 people, including virtual teams.

Natalia has built a solid foundation on the IT business marketing field that pairs with a a team player approach that offers her management and leadership skills with a special focus on customer service, business operations, and the attainment of business targets in the short and long terms.

As the leader of HPE LAR’s Enterprise Group Channel Marketing organization, responsible for channel marketing and lead generation, she led a region-wide team in the achievement of outstanding metrics, setting the grounds for a highly committed organization.

Natalia has a Bachelor's degree in Systems Engineering from Universidad Piloto de Colombia. Also she is a graduate from the Marketing Management Program from Politecnico Grancolombiano.

Enjoys family time, reading, traveling and walking outdoors.

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Valentina Etcheverry

Hewlett Packard Enterprise

Valentina es uruguaya. Estudió psicología en Costa Rica, especializándose en comunicación persuasiva y mercadotecnia social.

Hace 6 años se incorporó al equipo de MRP, empresa líder en Adquisición Predictiva de Clientes, donde cumple el rol de brindar liderazgo de pensamiento a sus socios para el diseño de estrategias de marketing de vanguardia para todo Latinoamérica, gerenciando además su implementación.

En su día a día, Valentina colabora mano a mano con los equipos de marketing de HPE LatAm, representando desde 2014 a MRP en su sociedad con la marca, por lo que siempre mantiene una profunda comprensión de su más actualizada estrategia y visión comercial.

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Katie Boydston

Gerente de Marketing Social Mundial

Hewlett Packard Enterprise

Katie es la gerente de Marketing Social Mundial para HPE. Con amplia experiencia en marketing digital - ella dirige la estrategia social de HPE, contenido, campañas, comunidades, relaciones con influencers, activacion de empleados, social selling y más.

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Daniela Doejo

Partner Marketing Manager

Caribbean Region

Hewlett Packard Enterprise

Daniela is a Marketing Professional. She was born and raised in Venezuela, where she gained over 5 years of experience in product marketing, experience marketing and project management with distinguished multinational brands within the mass market segment in a highly competitive and rapidly changing marketplace.

Having worked for different industries, corporations and brands such as Pfizer, Avon and Schick has given her a broad marketing perspective and has made her a team player, and flexible and top performing professional.

Since joining HPE she has been responsible for creating, driving and executing Joint Marketing Plans with partners, providing content to partners including campaigns, promotions, programs and trainings, educating and consulting partners on marketing tools and strategies, managing Market Development Funds ensuring spending are in accord with corporate guidelines and policies, and she is currently lead of the HPE Digital Marketing Program for the Latin American Region.

Daniela holds a Bachelor’s Degree in Business Administration and Management and a Specialization in Marketing from the Universidad Metropolitana de Caracas.

She dreams of rainy afternoons with a good novel and a good cup of coffee (or a couple!) She lives happily in Miami with her husband and her dog Logan

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Linka Biaggi

SMB Marketing

Aruba

Hewlett Packard Enterprise

Linka Biaggi dirige SMB Marketing para Latinoamérica con Aruba. Su role desarrolla la estrategia de Aruba en el ámbito digital, cubriendo temas como webpages, social media, Comunidad Airheads y email marketing, lo que incluye el desarrollo de piezas tanto para generación de demanda como campañas de promoción de la marca Aruba.

Linka tiene 10 años de experiencia en campos de relaciones públicas, marketing y estrategias de comunicación. Con este conocimiento en soluciones de marketing y desarrollo de estrategias de generación de leads. Su meta es llevar de la mano el conocimiento de su audiencia con un mensaje que hable de forma singular y directa.

Entre sus hobbies e intereses se encuentran la comedia, cocina, y la política. Ella es madre de dos pequeños y reside en Florida.

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Mauricio de Hoyos

Channel and SMB Sales Manager HPE Caribbean

Hewlett Packard Enterprise

Mauricio is the Channels and SMB Sales Manager in the Caribbean. He assumed the role in November 2012, moving from Colombia to Miami Office, in order to lead the volume Sales, Distribution Strategy and Resellers Development.

Mauricio began his career within HP in 1999 as Key and Premier Account Manager for the pre merged Compaq. After the merge with HP, in 2002, Mauricio has named as Solution Architect for the former PSG organization (today HPI). In FY 2003, Mauricio took the challenge as PSG Corporate Territory manager in Medellin (Colombia) with the goal of recover our installed base and attack our competitor´s principal customers. In 2005 Mauricio joined the ESSN Group in Colombia as ISS Sales Specialist for Distribution and during the following 8 years he brought a very important contribution for the Volume Sales as Partner Business Manager, developing and creating best practices in order to maximize our sales through this engagement.

Since FY 2013 Mauricio has been part of HPE´s Caribbean Team, working with our Distributors in Miami, our VARs across the region and our Service Providers creating a whole coverage structure and looking for develop the instance of “Caribbean as a Country” and the Resellers Framework

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Jennifer Hernandez

Interactive & Consumer Marketing, Director

Market Logic, Inc

Jennifer has a Bachelor’s degree in Marketing and a Master’s Degree in Advertising from Nebrija in Madrid, Spain.

She leads the Interactive and Consumer Marketing initiatives with years of experience with global brands focused in Latin America, Caribbean and USA Hispanic Markets. She is responsible for developing multi-channel communication strategies and projects dedicated in consumer experience in store and online.

Her digital expertise goes from online campaign strategy, SEO optimization, mobile campaigns, lead generation, social media marketing, apps and websites development. Among her strengths, Jennifer stands out for being highly creative, having great analytical skills and data-driven thinking which help her to identify target audiences.

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